Currently, MICE (resort tourism combined with conferences and event organization) is identified as one of the strategic products in the tourism development orientation of Ho Chi Minh City. From international reports and rankings to actual visitors, Ho Chi Minh City continues to affirm its position as a MICE destination chosen by many domestic and foreign delegations.
Notably, Ho Chi Minh City has been honored as "Asia's Leading MICE Tourism Destination" for 5 consecutive years at the World MICE Awards. This demonstrates the city's professional position and strong development potential on the regional MICE map.
The city also continuously organizes large-scale events and festivals and strengthens tourism promotion activities. These are important factors contributing to the enrichment of the MICE ecosystem.
In particular, with the goal of affirming its position as the leading vibrant tourist city in Asia, this year's Ho Chi Minh City Tourism Week is taking place with many new, groundbreaking and community-based activities, marking the transformation "from the city by river to the sea" when the city's tourism space is expanded and more inspiring.
According to Ms. Huynh Phan Phuong Hoang - Deputy General Director of Vietravel, after expanding administrative boundaries, Ho Chi Minh City will not only have the shape of a modern city but also a city of sea, industry and culture. These are special factors to develop MICE tourism.
Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour said that Ho Chi Minh City being honored as Asia's Leading MICE Tourism Destination for many consecutive years at the World MICE Awards has affirmed the city's professional position on the regional MICE map.
After the merger, the expanded urban space helps the city increase the ability to welcome large groups of visitors, connect areas more conveniently and improve the quality of service infrastructure. With nearly 100,000 rooms, an increasingly complete transportation system - airport - conference center, Ho Chi Minh City is capable of meeting the needs of conferences, seminars, exhibitions and resorts for MICE guests.
At the same time, preferential policies and international promotional activities are being focused on by the city's government and tourism industry. This creates a strong attraction for international MICE customers.
The Ho Chi Minh City Department of Tourism assessed that after the merger, the city will not only expand its area and population but also form a diverse tourism ecosystem, from modern urban areas, islands, traditional cultures to industrial parks.
This combination creates a unique "identity triangle", helping to develop typical tourism products and increase competitiveness. This is an important foundation for Ho Chi Minh City to promote the development of MICE tourism - a type of tourism with great potential and is expected to make a strong breakthrough in the coming period.
