Right from the beginning of September, travel businesses in Ho Chi Minh City have begun to launch a series of Autumn - Winter 2026 products with a strategy of focusing on unique experiences, high-class services instead of competing with cheap prices, ready to welcome the boom in demand at the end of the year.
Ms. Tran Phuong Linh - Marketing and Information Technology Director of BenThanh Tourist Company said that the unit has just launched a series of unique and experiential products to the market.
Notably, the series of journeys focuses strongly on unique natural experiences such as swimming with whale sharks in Cebu (Philippines); exploring islands by train in Indonesia; admiring golden autumn in Karakoram (Pakistan); polar hunting in Norway - Finland; following the great migration in Kenya - Tanzania... To stimulate purchasing power early, this unit applies a discount policy of up to 5,000 VND/person.
Meanwhile, in the group and high-end tour segments, businesses also recorded many early signs of acceleration.
Assessing the tourism picture at the end of the year, Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour Company said that the market is entering a positive growth cycle, with purchasing power estimated to increase by 15 - 20% compared to the same period last year. The main driving force comes from 3 customer segments: international winter visitors (inbound), individual visitors in the Autumn - Winter season and the tourism segment combined with conferences, year-end summary (MICE).
In particular, this unit recorded that the number of corporate customers starting to learn about and finalize MICE contracts for November and December increased 3-4 weeks earlier than the same period.
Instead of competing with mass cheap prices, Vietluxtour focuses on launching a high-end and differentiated product line. In which, for individual customers (outbound and domestic), the unit launches the "Autumn - Winter Privilege" tour line such as the route to see yellow and red leaves in Northeast Asia (Japan, Korea) with luxury service standards, national air flights; typical cultural - historical tourism routes in Ho Chi Minh City and regions, with in-depth experience and unique trends.
