Recently, a group of 200 MICE tourists from India to Ho Chi Minh City attended the conference, visiting famous destinations such as the Independence Palace, the City Post Office, Notre Dame Cathedral, the City Theater, Ben Thanh Market, experiencing the city night tour by double-decker bus...
According to Ms. Nguyen Tran Tam Ha - Deputy Director of the Ho Chi Minh City Tourism Promotion Center, this event affirms that Ho Chi Minh City is an increasingly popular and chosen destination for international MICE groups.
This is also the result of the city's efforts in developing sustainable tourism, aiming to become a leading smart, dynamic tourism city in Asia.
According to travel businesses and accommodation establishments in Ho Chi Minh City, MICE tourism brings many great opportunities for the Vietnamese tourism economy in general and Ho Chi Minh City in particular. This trend is growing strongly.
Currently, tourism businesses focus on developing MICE tourism products. The products are quite diverse, constantly being designed to meet the constantly changing needs of international tourism markets.
A representative of Viet Travel Company said that many new products in Ho Chi Minh City are widely chosen by tourists to experience. The city's tourism infrastructure also attracts high-paying tourists such as MICE. Thereby, creating motivation for travel businesses to do tourism business.
However, to compete with other destinations in Southeast Asia, Ho Chi Minh City must continuously innovate, improve service quality, improve infrastructure, transportation and utilities to meet the increasing number of tourists.
The Ho Chi Minh City Department of Tourism believes that MICE tourism is considered one of the typical tourism products, with a key role that has contributed to promoting the strong development of the tourism industry. This is also a strategic spearhead, bringing great potential in building a sustainable tourism industry for Ho Chi Minh City in the future.
In 2025, in order to achieve the goal of welcoming 8.5 million international visitors to Ho Chi Minh City, the city's tourism industry will promote activities to attract tourists, along with a series of promotional and advertising activities.
With outstanding advantages and potential, the city's tourism industry focuses on improving service quality, promising to bring visitors unique experiences when coming to Ho Chi Minh City - a vibrant destination, converging modernity and unique cultural values.
In 2024, Ho Chi Minh City has made a strong impression with many prestigious international awards: Asia's leading business tourism destination, honored by CN Traveller Magazine in the top 25 tourist destinations not to be missed for 2025. These are important milestones in the strategy of promoting Ho Chi Minh City tourism to the international market.
