Within the framework of the ITB Asia 2025 International Tourism Fair, the Ho Chi Minh City Department of Tourism will organize a Vietnam - Ho Chi Minh City tourism promotion program in Singapore from October 14 to 19.
The program aims to introduce Vietnam's tourism brand and destination Ho Chi Minh City - a dynamic super city after the merger, owning a rich tourism ecosystem, to international partners, airlines, travel agencies and tourism management agencies in Singapore and the Asian region.
The program also creates conditions for Vietnamese - Ho Chi Minh City tourism businesses to access market trends, consumer behavior and needs of international visitors, especially Asian visitors.
From there, the enterprise has a basis to research and develop typical tourism products such as MICE, high-class beach resort, cultural - historical and culinary tourism, contributing to attracting international visitors to Ho Chi Minh City after expanding administrative boundaries.
Participating in this fair, the Ho Chi Minh City tourism industry and businesses also promote connections and cooperation with corporations, travel companies, event organizers and global tourism associations. Thereby, improving the capacity to promote, advertise and consolidate Ho Chi Minh City's position on the world tourism map.
According to the Ho Chi Minh City Department of Tourism, Singapore is a traditional and key market for Vietnamese tourism in general and Ho Chi Minh City in particular.
Organizing this program not only promotes bilateral tourism cooperation but also enhances the presence of Ho Chi Minh City as a dynamic and attractive destination in the ASEAN and international regions. This is also an opportunity for businesses of the two countries to meet, exchange, expand cooperation opportunities, towards sustainable development of the regional tourism industry.
The program is one of the specific activities to realize the goal of increasing tourists to Ho Chi Minh City, so that culture - tourism becomes one of the 5 pillars of economic development in the period of 2026 - 2030 in the spirit of the 1st Ho Chi Minh City Party Congress.
Key activities of the Vietnam - Ho Chi Minh City tourism promotion program in Singapore in 2025 include participating in and organizing Vietnam - Ho Chi Minh City tourism booths; organizing programs to meet and work with tourism agencies and partners in Singapore...
