On December 31, 2024, the Ministry of Culture, Sports and Tourism held a regular press conference for the fourth quarter of 2024, presenting the results achieved by the tourism industry in 2024 and the goals set for 2025.
According to the report on the results of implementing the targets on visitors and total revenue from tourists, in 2024, the number of international visitors to Vietnam is estimated at 17.5 million, an increase of 38.9% over the same period in 2023. Domestic visitors are estimated at 110 million, an increase of 1.6% over the same period in 2023. Total revenue from tourists is estimated at about 840 trillion VND, an increase of 23.8% over the same period in 2023.
Regarding tourism promotion, advertising and information activities, the Ministry of Culture, Sports and Tourism (MOCST) organized the UN Tourism International Conference on Rural Tourism in Quang Nam province; Excellent Tour Guide Competition; National Food Festival; Conference on tourism promotion activities in 2024; Conference of national tourism agencies and tourism enterprises of Vietnam - Australia; Organized many programs to promote and advertise Vietnam tourism at international tourism forums, conferences and fairs. Implemented international cooperation activities on tourism.
Regarding the direction and goals for the tourism industry in 2025, the Ministry of Culture, Sports and Tourism will continue to perfect the legal system of the industry according to the approved project to perfect the legal system for the period 2021-2026 and implement the Project on Orientation for perfecting the legal system on culture, sports and tourism for the period 2026-2030.
The Ministry of Culture, Sports and Tourism shall strengthen guidance, inspection, examination and supervision of the organization of cultural, sports and tourism activities, and the management and organization of festivals; in the immediate future, before, during and after the Lunar New Year 2025.
Research breakthrough and powerful solutions to develop tourism; urgently form a smart tourism ecosystem associated with comprehensive digital transformation; launch the emulation movement "Professional service, attentive service, civilized behavior, clean green environment", bringing "smiles of Vietnamese tourism". Build a program to promote Vietnamese cuisine to the world in the period of 2026-2030.
The Ministry of Culture, Sports and Tourism develops programs and campaigns to communicate and promote tourism in a new way, contributing to the rapid, comprehensive and sustainable development of Vietnamese tourism. Participate in and organize tourism promotion and advertising activities in key markets; participate in the ITB Berlin International Tourism Fair in Germany 2025, the Travex Fair 2025 in Malaysia and implement tourism promotion and advertising activities in 2025 in key markets.
Organize the Ceremony to honor Vietnam's leading tourism businesses in conjunction with the 65th anniversary of the establishment of the Tourism Industry. Support Thua Thien Hue province to organize the National Tourism Year - Hue 2025.
By 2025, the tourism industry aims to welcome and serve 22-23 million international tourists; 120-130 million domestic tourists. Total revenue from tourism is estimated at 980-1,050 trillion VND.
