After returning to artistic activities, G-Dragon continues to make his mark in the field of culture when he was appointed Honorary Ambassador at the 48th session of the UNESCO World Heritage Committee, held in Busan city (Korea) from July 19 to 29.
This is the first time South Korea has hosted a meeting of the World Heritage Committee since joining the World Heritage Convention in 1988. The event gathered representatives of many countries to discuss issues related to the recognition, preservation and preservation of cultural and natural heritage in the world.
According to the organizers, G-Dragon was chosen thanks to his wide influence in the field of popular culture as well as his contributions to social activities in recent years. Not only accompanying the promotion of the meeting, the male artist also participated in spreading the message of heritage preservation to the international community.
In his new role, the Big Bang leader will participate in the global campaign "Heritage in Peace". The campaign aims to call on individuals, businesses and localities to join hands in protecting heritage sites affected by armed conflicts, climate change and natural disasters. All mobilized funds will be transferred to UNESCO's World Heritage Fund to serve the conservation and restoration of threatened heritage sites.
According to the plan, G-Dragon will appear in promotional videos and some side activities of the campaign with the message of emphasizing the role of culture and the community's involvement in preserving heritage values.
Being chosen to accompany UNESCO extends G-Dragon's community activities in recent years. In 2024, the male rapper donated the copyright of his songs to establish the JusPeace Foundation - a non-profit organization operating in the fields of peace, education and cultural development. He currently holds the role of Honorary Chairman of the fund.
Not only focusing on charity projects, G-Dragon has also been selected many times to accompany national and international events. In 2025, he was appointed Honorary Ambassador of the APEC Summit in Gyeongju (Korea) and performed in the program to welcome leaders attending the conference.
At the age of 37, G-Dragon still maintains great influence in the Korean entertainment industry after nearly two decades of activity. Besides music and fashion, he is increasingly appearing in cultural, educational and community-oriented projects.
Continuing to take on the role at a UNESCO event shows that the image of the male artist is no longer limited to a K-pop star but is expanding into cultural diplomacy and socially meaningful initiatives. Accompanying the World Heritage Committee meeting is considered a new milestone in G-Dragon's journey to expand his influence internationally.
