The coverage and popularity of social networks such as Facebook, TikTok, Instagram, YouTube... create an open space, distributing a huge amount of information per minute.
From there, the concept of " influencer" was born to refer to influential people through social networks.
Celebrities can work in many fields, from singer, actor to culinary, life content, marriage, health, beauty...
In Vietnam, on digital platforms, many KOLs (celebrity) have hundreds of thousands, millions of followers with high interaction indexes. They can use their reputation to contribute to spreading positive values and inspiring messages.
In the music industry, Denau is a rapper with many outstanding and meaningful charity activities. In 2023, he received the National Volunteer Award in 2023 presented by the Central Committee of the Ho Chi Minh Communist Youth Union.
Rapper Den Vai once released the song "Cooking for you" on YouTube and used all of his revenue for the Nuoi Em project. He participated in a rice farming project, building schools for children in mountainous areas; building two schools in Lai Chau, Cao Bang; transferred to the Spring Bus trip - Tet Sum Vay 2024 program of the Ho Chi Minh City Student Support Center - sponsored a car to take 2,000 children in difficult circumstances back to their hometowns for Tet.
In addition, Den Dau also mobilized units to support 1.1 billion VND through the "Full Moon Interest" charity program; donated 5,000 moon cakes to children in difficult circumstances in Ha Giang, Tuyen Quang and Thai Nguyen provinces; participated in planting more than 1,000 trees in Cuc Phuong National Park...
From the influence of music, Hoa Minzy also made a splash with the song about the beauty of Bac Ninh culture. The international MV like Bac Bling leaves an impression of majestic natural scenery, friendly Vietnamese people and regional characteristics in the eyes of foreign tourists.
In the field of culture and tourism, YouTuber Khoai Lang Thang has produced many culinary-themed videos, exploring local tourism. He not only takes audiences to famous restaurants but also searches and experiences unique and rich culture from regions of Vietnam.
Lang Thang Khoai channel attracted millions of views, thereby helping him raise funds to carry out many charity campaigns such as building playgrounds for poor children, raising funds for people in difficult circumstances...
In 2024, the TikTok Awards Vietnam named many content creators to convey humane messages such as Wei Hanh Phuc - a group of young people traveling all over the streets of Ho Chi Minh City to paint signs for street-front restaurants; Vinh Thich An Ngon - a culinary channel that has traveled to many rural areas, both promoting culture and supporting those in difficult circumstances...
In the flow of information that is endless, amidst the noise, "drama", and thrilling content, there are still famous people who persistently inspire beautiful living, bringing positive values to the community.
The influencers have gradually become factors that can shape social awareness, spread culture and inspire positive living in the community, especially the young.
With that position, their responsibility and social awareness must be deeper, thereby becoming a model and a good example for the public.
