Develop brands for local agricultural products
Bao Loc city is a land with suitable natural conditions to grow many types of industrial crops and fruit trees such as tea, coffee, mulberry, jackfruit, durian, mangosteen, avocado... This is crops with high economic value and imbued with the cultural and historical identity of the famous B'Lao land.
To enhance the value of agricultural products and promote sustainable rural economic development, Bao Loc city has implemented the OCOP program in a scientific and methodical manner.
To date, the city has deployed the OCOP program to the People's Committees of 11 wards and communes. The OCOP product evaluation and classification council of Bao Loc city for the period 2023 - 2025 organized the evaluation of 15 products of 9 units according to the Set of Criteria for evaluation and classification of program products, one product per commune.
Of these, 2 products achieved 4-star OCOP, 13 products achieved 3-star OCOP. OCOP products are typical rural products, agricultural products that feature local strengths. Each product is considered a tourism ambassador. Therefore, Bao Loc city also pays great attention to branding for OCOP products.
Ms. Nguyen Thi Hue - owner of Lan Huong Van Huong tea brand (Bao Loc city) said: "The fact that products are recognized as OCOP has opened up many advantages for development. For example, increasing the reputation of the product, more people know about the product... From there, selling the product is also easier."
“Our tea and coffee brands date back decades. But when the product is recognized as having OCOP quality, it creates more trust with customers, and the product brand is also much more prestigious" - Ms. Hue added.
Trade promotion, promotion and introduction of OCOP products
According to Bao Loc City People's Committee, the OCOP products selected by the city are products of high quality and value, and especially create many jobs for many local workers.
On the other hand, these products also open up the potential for production development, market expansion, and meeting the tastes of domestic and foreign consumers. Thereby, contributing to promoting the city's economy quickly and sustainably.
However, the OCOP program is a new program, so the coordination and synchronous implementation between departments, unions and production entities is still not high.
To date, the implementation of the program still faces some difficulties. For example, the subjects have not yet identified the benefits of participating in the program and are not really determined to participate in the program.
In addition, the propaganda work about the OCOP program has not been promoted because the staff's knowledge and qualifications are still not convincing; There are many documents, so the subjects are still afraid...
To further develop the OCOP program, leaders of the Economic Department of Bao Loc City have proposed that the Department of Agriculture and Rural Development create conditions to invite experts on the OCOP program to support localities in propaganda activities. Communicate and introduce products...
Mr. Nguyen Van Nham - Head of Bao Loc City Economic Department shared, The program's goal is to support, build, develop, evaluate, classify and certify at least 10 products recognized as OCOP products each year. year.
"In addition, the locality will promote trade promotion activities and promote and introduce OCOP products" - Mr. Nham added.
