The 2024 Mid-Autumn Festival is about 2 months away, but the moon cake market in Ho Chi Minh City has already started.
Along roads such as Pham Van Dong (Thu Duc City), Xo Viet Nghe Tinh (Binh Thanh District), Quang Trung (Go Vap District)... many stalls selling moon cakes have been set up. Most of these stalls display familiar mooncake brands such as Kinh Do, Nhu Lan, Thanh Do...
"This year our stall opened early to welcome customers. Currently, there are also retail and wholesale customers coming to see the products and buy them to enjoy" - Ms. Nguyen Thi Lam, owner of a moon cake kiosk on Xo Street Viet Nghe Tinh (Binh Thanh district) said.
Reporter's survey shows that moon cake products are quite diverse in designs and flavors, with cake prices increasing slightly from 1,000-2,000 VND (depending on type) compared to the same period in 2023.
Ms. Dang Truc (living in Thu Duc City) shared: "I also wanted to eat moon cakes early, so I went to the store to buy a box. At the beginning of the Mid-Autumn Festival, the price of cakes is quite stable, ranging from 45,000 - 200,000 VND. dong/piece".
In the high-end cake segment at hotels, restaurants... also started early with prices from nearly 1.5 million to nearly 3 million VND depending on the box version.
According to business assessments, the moon cake market is increasingly competitive, because many brands are developing new lines of cakes from popular to high-end, innovating designs to attract customers. Therefore, consumers will have many choices with different prices suitable for their budget.
