According to the organizers, the Commercial Show of the Year category is for television programs with outstanding influence on social networks, evaluated based on the BSI Top10 Rankings built by Buzzmetrics and the Qualified Users index.
Launched in 2025, "Em xinh say hi" is a version for female artists of the program "Anh trai say hi". The program gathers 30 singers, rappers and artists operating in many fields of Vpop to compete through team competitions, combining performances, compositions and innovating songs.
Right from the announcement of the artist lineup, the program has attracted attention when gathering many familiar faces such as Bich Phuong, Phuong Ly, Bao Anh, Phuong My Chi, Tien Tien, Orange, Juky San, Han Sara, Lam Bao Ngoc, Vu Thao My, Hoang Duyen, Phao, Chau Bui, Quynh Anh Shyn... The participation of artists from many generations, many genres of music and new combinations have created attraction for the program throughout the broadcast season.
Besides the competitions, many performances and songs of the program such as AAA, Cam ky thi hoa, Gã săn cá, Hề, Cách (yêu đúng) điệu... attracted millions of views on YouTube, continuously appearing in the trending list and being widely shared by audiences on digital platforms. After the program closed, many performances continued to be performed at the concert series, contributing to maintaining the heat of the program.
According to Buzzmetrics, during its broadcast period in 2025, the program recorded about 1.9 million discussions on social networks and repeatedly topped the BSI Top10 Shows chart.
The program is produced by DatVietVAC, is one of the formats belonging to the "Say hi" series developed in recent years.
After closing the first season, the program continues to organize a series of concerts with the participation of artists. The final of the first season named Phuong My Chi as the champion, while LyHan won the runner-up position. The "Best 5" group including Phuong My Chi, Bich Phuong, Orange, Lamoon and LyHan was also established after the program.
In addition to performance activities, the crew and artists participating in the program also carried out a number of community activities such as calling for support for people in disaster-affected areas at concert nights.
BSI Awards (Buzzmetrics Social Index Awards) is an annual award organized by Buzzmetrics since 2020 to honor effective brands, campaigns and programs on social networks. According to the organizers, the results are built from Social Listening data combined with the evaluation of the expert council.
