Designer Minh Chau focuses on colors that convey a fresh message, evoking luck and prosperity at the beginning of the year, such as pink, white, beige and red.
If the red color of the ao dai helps girls become more radiant and stand out when walking on the street, the pink color enhances the sweet and shy beauty. The beige color creates a soft and comfortable feeling for the wearer and the white color is the image of youthfulness and elegance...
A highlight of this ao dai collection is that designer Minh Chau “revived” the trend of arranging ribbon flowers and fabric flowers that he successfully implemented 10 years ago.
Minh Chau’s new ao dai collection shows high applicability when the fashion house researches and processes materials and designs suitable for spring trips and temple visits at the beginning of the year.
The new Ao Dai collection is considered a memorable milestone in Minh Chau's design journey, when he proves to everyone that he can do more for Ao Dai and bring this traditional costume closer to young people.
Sharing more about her change, the designer said: “2025 is a step of change not only for myself but for everyone.I think I need to break out, bring a fresher direction with a message of spreading good things in life”.
For this collection, Minh Chau chose Miss Grand Vietnam 2024 runner-up - Le Phan Hanh Nguyen as her muse.The beauty from Dong Thap impressed with her youthful and charming beauty - in line with the designer's direction for the collection.
According to Minh Chau, he and Hanh Nguyen have worked together many times, even before she participated in Miss Grand Vietnam.He said that even before and after becoming the runner-up, Hanh Nguyen still maintained her simplicity, thoughtfulness and professionalism.She even had to wake up at 4am to prepare for the photoshoot.
The collection was shot in two main settings: a nostalgic cafe and a pagoda in District 12, Ho Chi Minh City.
