The Korea Business Research Institute has just announced the ranking of television drama brand reputation in August, based on data collected from July 13 to August 13.
The ranking analyzes 21 Korean dramas based on indicators including consumer participation, media coverage, interaction, community awareness and views.
Leading this month is "Agent Kim Reboot" with a brand reputation index of 8,844,999.
In keyword analysis, the most mentioned terms related to the film include So Ji Sub, Yoon Kyung Ho and "viewership 23%". The film's positive response also recorded a rate of 92.64%.
Notably, the achievement of "Aggent Kim Reboot" continues to go hand in hand with the attention for So Ji Sub and the cast. This is also the only film in this month's rankings with a reputation index exceeding 8 million.
Second place is "Housewife Killer" with 6,618,290 points, followed by "After Marriage" with 6,150,594 points. The movie "Dong Cung Curse" ranked 4th with 5,395,652 points, while "Chuyen Tinh Ma Quai" ranked 5th with 4,705,095 points.
The remaining positions in the Top 10 TV series of this month respectively belong to "Lifetime Lessons", "Family Certificate", "Our Happy Days", "Love Menu" and "Apartment Affair".
