The product quickly attracted attention right from the poster announcement, because of the choice of a restrained, gentle but emotionally rich storytelling style - a different color in the vibrant atmosphere of the Tet music market.
Instead of following the familiar motif "goodbye old year - welcome new year", the MV Radiant 30 opens up the story of old Tet - present Tet. Familiar images of the 1990s such as thermos, box TVs, wooden cabinets... are placed in parallel with the modern space of today's Tet, where smart and convenient household appliances appear. This comparison is not aimed at emphasizing material change, but evoking the flow of time and the feeling of connection between generations.
Through the slices of memories, the MV evokes the journey of maturity not only of Hoang Thuy Linh herself, but also the common memory of many 8X, 9X audiences - those who have gone through the renovation period and witnessed the development of society. For young audiences, especially Gen Z, the MV Radiant 30 becomes a "door" to explore Tet features of previous decades, thereby creating emotional intersection between generations.
In the MV, Hoang Thuy Linh appears as a continuous connection between the past and the present. That presence shows that the "brilliant" journey does not come from the moment of explosion, but is formed through each stage of life, each relationship that is maintained lastingly over time. This is also the main spirit that the female singer has pursued for many years in the profession.
In terms of music, the song has a bright melody, moderate tempo, and is easy to listen to. The lyrics are written by Hua Kim Tuyen, marking the first time he collaborated with Hoang Thuy Linh. Although it is the first time collaborating, both show harmony in storytelling: moderate lyrics, rich emotions, not emphasizing personal matters but opening up enough space for listeners to reflect on themselves.