On June 30, within the framework of the 4th Da Nang Asian Film Festival (DANAFF IV), the workshop "Artificial Intelligence, Digital Technology and Intellectual Property Protection in Cinema" was held. The workshop is a forum for exchange between researchers, technology experts, jurists, managers and representatives of domestic and international businesses on the impacts of AI on the film industry.
At the same time, discuss solutions to protect copyright and promote the development of the film industry in the context of digital transformation.
In the digital age, artificial intelligence (AI) and new technologies are becoming a driving force for comprehensive changes in the global film industry. The breakthrough of advanced film models puts Vietnamese cinema before both great opportunities and challenges in building a professional, modern ecosystem and protecting sustainable intellectual property in the integration era.
Vietnamese cinema is facing new opportunities to develop into an important cultural industry. In that context, researching international experience and applying science and technology is of practical significance.
Speaking at the workshop, Ms. Nguyen Thi Anh Thi, Vice Chairwoman of Da Nang City People's Committee, said: "Proactively accessing and applying artificial intelligence and digital technology is an inevitable requirement in the process of integration and improving competitiveness. A sustainable film industry needs good works, creative talents, professional producers, a healthy market and an effective intellectual property protection system.
When creative rights are respected and the creative environment is protected, professionals will have more confidence to invest effort and intelligence; the film market will develop healthier, attracting more social resources.
Through in-depth analysis of technology trends and practical experiences from countries, the conference aims to identify reference lessons. At the same time, the conference also suggests comprehensive solutions to maximize copyright protection, optimize operating procedures and increase cultural soft power for Vietnam.
