More than six decades after its first day of launch, this famous cartoon brand continues to return to the big screen this summer with the movie "Chi trum" 2025, scheduled to premiere from July 18, 2025.
Born in 1958 by Belgian painter Peyo (real name Pierre Culliford), he was originally a supporting character in the collection of short stories Johann and Peewit published in spirou magazine. However, the enthusiastic love of readers has brought the blue-skinned characters to the mainstream.
In 1981, Hanna-Barbera - famous for Tom & Jerry - brought "Chi Trump" to American television through a series of cartoons with many episodes broadcast on NBC, lasting for 9 seasons and winning the prestigious Emmy award.
Not only that, the works "Chi trum" also send a message of environmental protection - the whole village living in the green forest always considers nature as a roof that needs to be preserved. Since 2017, "Chi trum" has accompanied the United Nations in the "Small Smurfs Big Goals" campaign to encourage children to achieve 17 sustainable development goals.
The highlight of "Chi trum's" journey of more than 65 years is its ability to strongly adapt to technology trends and public tastes. Not only focusing on the visual part, the films "Chi trum" also impress with their famous voice actors and unique music.
Not only a childhood memory but also a successful model for a sustainable cartoon brand. Know how to adapt, know how to innovate, but not lose identity, proving that sometimes the greatest thing can start from the smallest things.
