Accordingly, AkzoNobel maintains the implementation of a brand protection strategy including Improving packaging using modern technology anti-counterfeiting stamps; Building a system of stores accompanying genuine Dulux & Maxilite brands; and Training local functional agencies on signs of counterfeit goods while coordinating with functional agencies to handle violations.
Another reliable authentication method is to send a secret code message under the scratch coat on the stamp to the company's 8077 switchboard to receive a genuine product authentication response in just a few seconds.
In parallel with packaging identification, the selection of reputable dealers plays a key role in eliminating the risk of counterfeit goods. Accordingly, AkzoNobel builds a reputable store system through the program of issuing Commitment Boards accompanying genuine Dulux & Maxilite hanging at paint stores, and introducing dealer information on the company's official website.
As of the end of December 2025, more than 1,000 stores have participated in the program. To verify store information, customers can search at website www.dulux.vn or contact the switchboard 1900 555 561.
