The event took place on the evening of November 14 and brought together 10 excellent e-commerce sellers from Vietnam, India, Pakistan, Thailand, Malaysia and Indonesia.
These iconic sellers are a testament to the transformative power of the Alibaba.com platform, helping local businesses grow into global brands through international market access and digital tools.
The KEL Award honoured their achievements, resilience and leadership, and inspired other SMEs in the region to seize cross-border opportunities and expand into international markets.
As a result of the jury, Alibaba.com has honored 3 outstanding e-commerce leaders of KEL Award 2024 including: Ms. Xuan Hai Yen, Deputy Director of Proline Production and Trading Company Limited from Vietnam; Ms. Natasha Gogna, CEO of Shri Krishna International Company from India, and Mr. Tayyub Hussnain, Founder of Norwich Streetwear Company from Pakistan.
In addition, at the event, the Audience Choice Award was presented to Mr. Tayyub Hussnain, honored based on votes from the audience.