The program is heavily invested, bringing great incentives to customers such as promotions up to 50%, gifts when customers come to shop, and especially 03 Iphone 16Promax 256Gb for the 03 luckiest customers.
Established in 2016, when its brother Co.op Food had established its position as a "daily food specialty store", Co.opSmile was chosen by Saigon Co.op to develop the grocery store segment, following a streamlined, modern trend.
When Co.op Food enters residential areas, Co.opSmile exploits the segment of schools, dormitories, hospitals, bus stations... The common point of the two "Co.op" brothers - Co.op Food and Co.opSmile - is that they have the advantage of compact area, so they can quickly penetrate into market niches, acting as an extended arm of Co.opmart, Co.opxtra, and at the same time realizing the strategy of diversifying the distribution system, affirming Saigon Co.op's position as the leading consumer goods retailer in Vietnam.
After 8 years of establishment and development, Co.opSmile now has 125 stores, mainly selling dry food, cosmetics, and household items. The Co.opSmile chain also has additional convenient services such as microwave ovens to heat food, free boiling water, and lending bowls and cups for customers to use at hospitals and schools.
The highlight of Co.opSmile stores on college and university campuses is that they are equipped with study corners and bookshelves so that students have more places to meet, relax, and chat with friends.
At Co.opSmile stores modeled inside apartments, there are also new services for customers such as home delivery of 18L drinking water bottles in addition to the current services including paying electricity, water, internet, cable TV, selling phone cards, etc.
Co.op Smile brings the image of a modern department store to the online space through mobile applications such as Grab, Shopee...
Making the most of Saigon Co.op's "golden" resources of more than 4 million member customers and an increasingly complete retail ecosystem, Co.opSmile contributes an average of 10 - 15% to Saigon Co.op's annual revenue, welcoming 20,000 customers to shop every day.
Co.opSmile proactively takes advantage of that strength to link with service partners to share the space for mutual benefit, typically the Guta coffee chain, Hota coffee, Ma Hai banh mi, Ting Ting milk tea... to increase revenue for the system.
Celebrating its 8th birthday, the Co.opSmile chain will simultaneously open 12 stores in Districts 1, 3, 5, 6, 10, 11, Binh Tan and Binh Thanh districts in the last 2 months of 2024.
In 2025, the Co.opSmile chain plans to expand its network by 60 more stores, bringing the total number of stores in the entire system to 185 stores.
