On April 24, DKSH's consumer goods industry, a leading partner supporting businesses to develop consumer brands in Asia and globally, established a strategic partnership with STADA Pymepharco - the sole member unit of STADA Group, a global healthcare group based in Germany - in the Vietnamese market.
This cooperation relationship aims to improve the quality of healthcare for Vietnamese consumers by expanding access to Natures Aid, a leading brand from the UK and belonging to the list of natural-sourced consumer healthcare meeting European standards of STADA.
STADA Pymepharco combines the global healthcare expertise of STADA Group with domestic production capacity and a strong presence in the Vietnamese market. The company also plays an important role in providing high-quality healthcare solutions, suitable for local consumption needs.
According to the agreement, DKSH will provide comprehensive market development services to expand the nationwide coverage of Natures Aid products in Vietnam.
DKSH's multi-channel distribution platform nationwide and deep understanding of the local market will be key factors to promote the expansion process of the Natures Aid brand on both traditional (GT) and modern (MT) channels. With comprehensive supply chain capacity and flexible logistics system, DKSH will bring Natures Aid products into key retail chains, contributing to increasing coverage in the rapidly growing retail market in Vietnam, while ensuring superior sales deployment efficiency.
Mr. Kim Le Huy, Vice President of Consumer Goods Industry, DKSH Vietnam, affirmed: "Taking advantage of a wide network of partners and an experienced sales team, DKSH is committed to increasing consumer access to safe, clinically verified and European standard products from the Natures Aid brand of STADA.
