With a series of million-view songs and a pioneering creative style, Son Tung M-TP is considered a musical symbol of the younger generation. The male singer's image of courage and the spirit of "crossing limits" are considered similar to the values that ECOVACS has pursued in more than 27 years of development: difference, pioneering and leading.
Mr. Dao Hai Dang - ECOVACS Representative in Vietnam - shared: "Cooperating with Son Tung M-TP is not only a communication campaign but also a strategy that demonstrates ECOVACS' commitment to the Vietnamese market. This combination will create resonant power, opening a new chapter for the company's sustainable development journey".
On September 22, ECOVACS and Son Tung M-TP will launch the international event "Xtra in Every Way, Ahead in Every Play" in Ho Chi Minh City, launching a new robot vacuum cleaner super product with a host of more than 500 KOLs/KOCs and experts from 7 countries.
In Vietnam, ECOVACS currently holds a 40% market share, leading for 5 consecutive years, with revenue in 2024 increasing by a record of 600%. The company is present in more than 180 markets, serving 38 million households worldwide.
