Accordingly, Hai Sau Sau Sau Service Trading Company Limited officially became a strategic distribution partner of Samsung Electronics Vietnam in the electronics channel, marking an important step forward in the journey to expand the distribution system and promote the sales strategy "One Samsung" - a model of product portfolio consolidation to bring a seamless shopping experience and increase value for Vietnamese consumers.
Hai Sau Sau will take on a major role in distributing and expanding the coverage of Samsung phones in the electronics store system, while implementing an integrated sales model in the spirit of "One Samsung" - where Samsung's products in many industries are connected in the same unified consumer experience.
One Samsung is positioned as a unified sales strategy, optimizing the user experience from first touchpoint to post-buy through connecting Samsung's product portfolio (TV, home appliances, phones, tablets, smart wearables, etc.) in the same display and consulting space.
Instead of separating each industry, One Samsung aims for a unified experience, where customers can explore how Samsung products complement and connect seamlessly together bringing a more modern, comfortable and smarter lifestyle.
Mr. Pham Huu Phuoc - Vice Chairman of Hai Sau Sau Sau Company emphasized that the unit's cooperation with Samsung in the electronics channel is a strategic step, to help dealers and consumers access a modern sales model, where each product is not unique but contributes to perfecting the technology experience in each Vietnamese home.
In addition, becoming a strategic distribution partner of Samsung not only helps Hai Sau Sau Sau diversify its business portfolio, but also creates momentum for sustainable growth through synchronous exploitation of high-tech products.
