The costs of marketing, research, manufacturing and product improvement in Japan are often much higher than in Vietnam and other Asian countries.
However, if successful in this market, the company's products will have many advantages when expanding to other markets. Many Vietnamese businesses have recognized this potential but have not yet found a suitable approach.
In particular, very few businesses understand how to exploit influential media in Japan such as television or outdoor advertising to enhance brand awareness and increase sales.
Sharing with Lao Dong reporter, Mr. Do Quang Ba - Chairman of Vietnam - Japan International Exchange Organization (FAVIJA) said: Currently, many Vietnamese enterprises encounter great difficulties when promoting products in Japan due to not understanding the market.
Specifically, there is a lack of clarity about culture, consumer behavior and appropriate implementation methods. In addition, Vietnamese businesses have not chosen the right solution, such as ineffective budget allocation, which is easily spread out instead of focusing on high-potential advertising forms.
Talking about the experience of doing business in Japan, Mr. Nguyen Huu Manh Khoi - CEO of KOI MEDIA (Japan) said that businesses should not copy the methods that have been successful in Vietnam or other countries when applying them to Japan. Instead, they need to start from the market research step, filling the cultural and language gap between the two countries. It is important to choose a partner with experience and deep understanding of the Japanese market to ensure effective promotion.
An effective advertising solution cannot be without the use of TV. Television is still a prestigious traditional media channel and is trusted by many Japanese people. Many businesses have achieved great success in increasing sales after implementing effective advertising campaigns on television.
For example, recently, KOI MEDIA Joint Stock Company (Japan) signed a cooperation agreement with Tokyo MX Television (MXTV), represented by Mr. Sato Maki - General Director, officially becoming the advertising and communication partner of the Station.
"This allows us to directly provide advertising, PR, program production, and event organization services to Vietnamese businesses in Japan, especially in the Tokyo and Kanto regions, aiming to become an advertising and communication bridge for Vietnamese businesses in Japan," said Mr. Khoi.
This is also the first time a Vietnamese company in Japan has been selected as an official partner of TOKYO MX TV. MXTV is one of the major TV stations in Tokyo, having a profound influence on Japanese audiences. By cooperating with the TV station, Vietnamese companies will take a step forward in developing comprehensive advertising services to reduce costs and simplify the advertising process, helping Vietnamese businesses access the Japanese market more quickly and effectively.
