In the context of the expanding middle class and consumers increasingly knowledgeable about technology, Lazada recorded a growth of nearly 30% on average order value compared to 9.9 years ago.
The top 100 sellers in the region achieved a growth rate of more than 49 times compared to last year, consolidating Lazada's position as a leading destination for prestigious brands and genuine products.
Many industries have recorded high growth in this year's campaign.
Fashion & personal care industry: Laundry and clothing care (39%), men's and women's sneakers (40%) and beauty care tools (21%) recorded positive growth for the end of the year.
Character and collectible models: growing by 31%, driven by fan communities for items like POP MART.
Idol-related goods: Reaching a record growth rate of 6,930%, of which Thailand (+9,860%) and Vietnam (+43.198%) contributed significantly.
The electronics industry recorded high growth: Music listeners and loudspeakers increased by 58%, and recorders increased by more than 138%, due to strong demand from the content creation trend.
