In the first 6 months of 2025, LazMall - Lazada's genuine booths affirmed their position as a destination for high-quality and loyal customers. This group of customers shows increasing consumption, with order value doubled across the floor, outstandingly high conversion rate and more than 60% of consumers returning within 30 days.
According to one report by Younet, the average trading value on each Lazada product increased by nearly 35%, the highest among the exchanges, reaching VND164,235/product. This is the result of Lazada's strategy of focusing on product quality, improving user experience and making efforts to manage the platform in recent times.
Those marks help Lazada confidently look towards the end of the year when shopping demand increases sharply and consumers are willing to spend on quality products and attractive incentives. Understanding that, Lazada launched the Mega Sale 9.9, 10.10, 11.11, 12.12 series with the upcoming kick-off event.
To prepare for the second half of the year, at the August 14 event, Lazada officially activated plans for a series of year-end shopping campaigns with a focus on four trending industries: Health & Beauty, Mothers & Children - Technology, Fashion and Technology & Live.
These are the sectors that are expected to explode purchasing power in the coming period, opening up golden opportunities for sellers to expand their market share and break through revenue.
Along with the industry-leading strategy, Lazada deploys a series of stimulus tools such as voucher Max, Freeship Max up to 15kg for LazMall, LazFlash, Flexi Combo booths, along with A+ Sale packages in the middle and end of the month to maintain heat throughout the sales season.
Regarding marketing, the platform increases sponsorship of keyword display, internal and external platform advertising, Affiliate and cooperation with KOL/KOC, while optimizing the "golden hours" of 0:00, 9:00, 12:00, 20:00 to increase conversion rates.
