The award is evaluated by HR Asia based on the T.E.A.M model, which includes three groups of criteria: Strategy & Corporate Culture (Core), Personal Experience (Self), and Group Connection (Group).
LuxGroup has made its mark with its unique organizational development model 5P + 3P in which 5P: Purpose Passion People Planet Profit, and 3P: Place Partnership Prosperity, including Pride, Peace and Personal Growth promoting the connection of individual development and happiness with the success and prosperity of the collective. This philosophy helps LuxGroup not only focus on business performance but also nurture internal resources, create happiness and long-term sustainable values for the team.
LuxGroup stands out in all three assessment criteria of HR Asia, affirming the image of a humane organization, sustainable human resource development, building an artistic and happy working environment, with a native operating model, focusing on people.
Established in 2005, LuxGroup currently owns a high-end tourism - culture - art ecosystem:
+ Lux Travel DMC: The first luxury travel company in Vietnam, certified Travelife Certified 2025
+ Emperor Cruises, Heritage Cruises, Amiral Cruises: boutique cruise combined with art - heritage - experience in Ha Long Bay, Nha Trang, Saigon
+ Lux hotels & Resorts, Secret, Vietnam: Hotel - heritage restaurant without plastic waste, associated with art and local values
Commitment to human development is a top strategic priority at LuxGroup, demonstrated by dedicating 5% of annual profit to invest in physical - mental development programs, training, mentoring and internal initiatives associated with the ESG model. The Group is gradually expanding the model of "happy tourism - sustainable development - art of humanity", aiming for the vision of 2045 to reach international standards.
