These awards at MMA Smarties Vietnam 2024 demonstrate Nestle Vietnam's innovation in marketing.
Nestle Vietnam applies AI technology and data analysis to better understand consumer behavior and personalize marketing campaigns. These strategies help optimize customer interactions and increase advertising effectiveness to the right target audience, providing a seamless shopping experience that meets the diverse needs of consumers.
Nestle Vietnam's award-winning campaigns were highly appreciated by the jury for their multi-channel marketing engagement methods, combining traditional and digital channels, creating a seamless creative marketing journey with the ability to convey strong messages in a short time.
Mr. Binu Jacob, General Director of Nestle Vietnam said: “These awards demonstrate Nestle’s commitment to constantly creating and innovating to bring the best experience to consumers. This is also a testament to the #SparkYourWay spirit “Leap high and reach far – Maximize your potential” that we are building at Nestle.”
