Following the success of the first promotional month to stimulate demand in 2024 and strengthening activities to support businesses in introducing and promoting brands, products, services, and boosting consumption of goods, the Department of Industry and Trade launched the second promotional month to stimulate shopping in 2024 in combination with the implementation of the National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2024 in the city.
National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2024 create opportunities for consumers to shop for goods and services with quality and reasonable prices, participate in various promotional activities and enjoy consumer rights, especially at the end of 2024.

The Department of Industry and Trade has deployed to supermarkets, shopping centers, units, businesses, and business households in the city to respond and simultaneously implement incentive and promotional programs for consumers such as: lucky draws, lucky draws; gifts, discounts, vouchers... with a maximum discount of 100% of the total value of goods and services being promoted from November 25, 2024 to January 28, 2025.