In the second quarter of 2025 alone, net revenue and profit after tax were recorded at VND 7,582 billion and VND 442 billion, respectively. Despite weak purchasing power in the jewelry market due to high gold prices, retail sales still recorded a growth rate of 5.5% over the same period.
This positive result comes from the following factors: The number of stores continues to increase compared to the same period in the first 6 months of 2024 (428 stores compared to 405); Marketing programs are effectively implemented, helping to successfully attract many new customers; Product strategies and product categories are flexibly adjusted according to market trends and demand; and PNJ continuously improves customer experience, improves service quality.
In particular, PNJ has implemented harmonious and balanced marketing and retail marketing activities with two main goals: trade and contributed to shaping the way brands connect with many customer groups, contributing to the positive impact on business indicators, creating new shopping trends for consumers.
In addition, wholesale jewelry revenue in the first 6 months of 2025 increased by 14.5% over the same period.
On the other hand, PNJ is optimizing its key product portfolio strategy to flexibly meet the constantly changing needs of the market. At the same time, the company is always innovative in approaching and understanding customers.
