Located on the 18th floor, PVI Tower, Hanoi, Business Experience Studio has a total area of 522 m2, designed to bring Samsung's advanced technologies into practical application contexts. Instead of just displaying individual products, Business Experience Studio simulates operating environments in many fields, thereby helping customers directly experience and visualize how Samsung devices and technologies can be combined into solutions suitable for the specific needs of each organization and business.
With a product portfolio spanning from dedicated screens, TVs, mobile devices and household appliances to air conditioning solutions, Samsung aims to provide a comprehensive technology ecosystem, meeting diverse needs from improving operating efficiency, optimizing workspace to improving the experience of employees and customers.
Mr. Hyung Bin Joo, Chairman and General Director of Samsung Electronics Vietnam Company, said: "In the context of strong digital transformation taking place in Vietnam, the needs of businesses no longer stop at individual devices but are increasingly oriented towards comprehensive technology solutions, suitable to the operating characteristics of each industry. With Business Experience Studio, we want to create a space where customers can directly experience and visualize how Samsung technology is applied to practical problems, thereby finding solutions that suit their needs. Vietnam becoming the next market with Business Experience Studio continues to affirm Samsung's long-term commitment to accompanying customers and partners, contributing to promoting digital transformation in Vietnam.
Business Experience Studio is designed into many areas revolving around real-world usage situations, helping customers discover how technology can be deployed throughout many different environments, from administrative agencies and operating centers to schools, hospitals, banks, hotels, apartments and restaurants.
In addition to industry-specific solutions, Business Experience Studio also offers specialized areas for mobile experience solutions and air conditioning solutions.
