The spirit of Phu Hung in the Renaissance collection is not approached as a historical period, but as a journey back to the identity of each person. The beauty of each design is created from inner depth, authenticity and the ability to listen to oneself. This message is expressed throughout 40 designs, developed through many months of research, testing and manual completion.
Each design is built as a "backbone structure", respecting the body ratio and letting the material move according to the wearer's breathing.
Instead of imposing physical objects, the shapes suggest natural curves, creating a soft feeling but still clearly defined in structure. The spirit of artisanal bespoke is present throughout (high-quality handmade tailoring, combined with sophisticated craftsmanship with personalized design). This spirit exudes from the way of building the form, handling the surface to the way of the material to light up, bringing a delicate interaction between the wear and the body.
A subtle highlight of the collection is the use of unconventional, rare materials, sometimes only existing in one piece, selected from many craft villages around the world.
On the unique material background of the collection, the hand-embroidered and hand-held embroidery techniques are meticulously done. The exploitation of colors and light is restrained but effective, creating visual emotions and contributing to the 3D shape of the outfit. Each design reflects the balance between tradition, personality and contemporary spirit.
In addition, the ao dai line in SS26 shows an open-minded approach to heritage. The materials are selected from many craft villages and countries around the world.
The rattan, transparent material and creative structure are delicately processed on rare materials and use a four-spoke structure.
Each ao dai model is built around the structure of the design, the movement of each fabric and feeling on the body, so that the outfit brings a realistic experience to the wearer.
According to founder and creative director Chi Bui, the SS26 collection did not originate from a "main idea" in the usual way, but from a point where opposites coexisted.
This is not a deliberate mix of extremes, but Maison Denudes natural personality. In humans and everything, opposites always exist in parallel. What we care about is not what we choose to express, but how to harmonize those differences so that they can coexist honestly and tactfully, Chi Bui shared with Lao Dong.
Through Renaissance, designer Chi Bui aims to image contemporary Phuc Hung women - individuals with a sense of choice, status and the way they present. There, beauty does not lie in showing off, but in the ability to listen to yourself and live fully with what you choose.
