This is the third time designer Pham Ngoc Anh (La Pham brand) has attended one of the four largest fashion capitals in the world, after his impressions in London (UK) and Paris (France).
The Eternal River collection is inspired by the rivers associated with the designer from his childhood on the Red River to his years living in Europe on the Aare and Limmat rivers of Switzerland.


With a color palette that evokes the rhythm of the river - from the pure green to the dark green of the ice, along with graceful tailoring and wavy motifs, the "Eternal River" collection brings a spirit of freedom and elegance, exploiting materials with natural appeal, creating a soft but vibrant look.
For me, fashion is not just clothes, but a way to tell a story. The story I bring to New York this time is about freedom, memories and the endless flow of life - expressed in every design - designer Pham Ngoc Anh said.

At this New York Fashion Week, through Eternal River, La Pham continues to affirm its identity through Vietnamese materials and sustainable fashion philosophy: Nhat Minh Silk Bao Loc silk, Pa Co beeswax brocade, Comay Craft Nga Son water hyacinth bag, Les tissus' natural fabric and Les ateliers scrap fabric recycling jewelry.


Outstanding for the use of high-quality, environmentally friendly materials and originating from traditional Vietnamese craft villages, the products in the collection of designer La Pham both have artistic value and ensure application and demonstrate respect for local heritage.