From December 20, 2024 to January 5, 2025, a total of 68,686 wishes were sent across platforms, reviving the spirit of connection during the traditional Tet holiday, demonstrating Coca-Cola's commitment to creating magical Tet moments.
Coca-Cola's New Year's Eve Festival also brings a vibrant Tet atmosphere with a brilliant fireworks display bursting with color and sound.
Along with spreading the spirit of Tet, Coca-Cola is committed to taking practical actions for the community to create a warm Tet for Vietnamese families. The "Zero-VND Tet Market" program, for the third consecutive year in cooperation with the Red Cross, has supported more than 5.4 billion VND for more than 65,500 households to buy necessities for a more complete Tet meal.
Mr. Le Trung Tin, Marketing Director, Coca-Cola Vietnam, shared: “Through the Tet 2025 campaign with activities that have been widely responded to by consumers, as evidenced by the world record that has just been set, Coca-Cola has become a bridge for giving thoughts, bringing a magical Tet season to every home.”
