HEINEKEN Vietnam and Da Nang Police promote responsible Drinking culture

Vinh Phú |

On March 28, HEINEKEN Vietnam with the Heineken® 0.0 wholesale beverage brand, and Da Nang City Police signed a Memorandum of Understanding, committing to cooperate in implementing propaganda activities, encouraging responsible drinking culture, thereby raising awareness of traffic safety in the community and building a safe and civilized traffic tourism urban area in the new era.

HEINEKEN Vietnam, through the Heineken® 0.0 wholesale beverage brand and Da Nang City Police, signed a memorandum of understanding to implement long-term cooperation, promoting the culture of "Responsible Drinking" in the period from 2025 to 2027.

With the priority of phase 1 from March 2025 to December 2025, HEINEKEN Vietnam will accompany the traffic police force to raise awareness of "Responsible Drinking", encourage people to proactively choose suitable non-alcoholic beverages when driving, and strictly comply with the Traffic Law.

The Heineken® 0.0 brand will also present the Da Nang City Police with gifts and necessary items to support building a safe traffic environment.

Ms. Tran Ngoc Anh, Senior External Affairs Director of HEINEKEN Vietnam shared: Heineken® 0.0 product is a testament to our commitment to promoting responsible drinking culture in Vietnam. We believe that making the right choice like choosing the right non-alcoholic beverage while driving is a small act but creates a big positive impact.

Vinh Phú
TIN LIÊN QUAN

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Vinh Phú |

On December 9, Heineken Vietnam coordinated with the Vietnam Business Council for Sustainable Development - Vietnam Confederation of Commerce and Industry (VBCSD-VCCI), representatives of ministries, departments, and partners to organize a business workshop with the theme "Reducing greenhouse gas emissions, energy transition, towards the ambition of net-zero emissions (Net-Zero)".

Heineken Vietnam promotes "Responsible Drinking" culture

Vinh Phú |

On November 9, within the framework of the Vietnam Law Propaganda Day, Heineken Vietnam Company with its barley beverage Heineken 0.0 and the Ho Chi Minh City Traffic Police Department signed a memorandum of understanding, committing to cooperate in implementing activities to promote responsible drinking culture, while raising public awareness of road traffic safety.

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Vinh Phú |

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