The contest sparked strong interest, attracting thousands of consumers to share their own definitions of “Quality Tet”.
Among the countless images and messages shared, the three most prominent themes are Tet Doan Vien, Tet An Yen and “Tet Flex”, attracting a large number of young people. These trends clearly reflect the wishes and thoughts of the young generation during Tet, when the image of family reunion and gathering with loved ones is always a core value that is cherished every spring.
Two short commercials about Tet holiday by Nestle Vietnam also attracted more than 20 million views and millions of interactions on social networks.
Nestle also launched many attractive programs, giving consumers nationwide the opportunity to participate and receive practical gifts.
The programs are still taking place until January 31. Consumers can participate in interactions on the Nestle Family website (https://www.giadinhnestle.com.vn/cautetchatluongtrongtay) and visit Nestle booths at Big C and Co.opmart systems to receive Nestle gift products.