The program affirms SABECO's commitment to social responsibility and sustainable development of the local community, from a brand that has been closely associated with Vietnamese history and culture for the past 150 years.
Launched in Phu Yen on January 8, the program "63 connections - 1 Tet reunion" spread to communities across 63 provinces and cities of Vietnam through meaningful activities.
SABECO has presented Tet gifts worth over VND6.1 billion, including over 7,000 gifts for workers, fishermen and border guards – those who have made important contributions to the economy and national sovereignty. Each gift includes a lucky money envelope worth VND300,000 and necessities worth VND550,000.
In addition, SABECO and local authorities visited and presented gifts at border posts in Dak Nong, Phu Yen, Khanh Hoa and Ca Mau provinces, along with best wishes and gratitude for the tireless dedication of the border guards.
In addition, SABECO also coordinates with local authorities to organize community events with a strong Tet atmosphere in key provinces and cities.
Mr. Lester Tan, General Director of SABECO, shared: “The ‘63 Connections – 1 Tet Sum Vay’ initiative aims to honor the silent heroes - workers, fishermen, and border guards - who have worked tirelessly to build the country. We hope to bring a warm and joyful Tet to them and their families, thereby strengthening community ties and encouraging everyone to look forward to a prosperous new year.”
“As a proud enterprise with a team of more than 8,000 employees and a network of 26 breweries across the country, SABECO understands the traditional value of Tet. This is an opportunity for us to honor our heritage values and strengthen our connection with the community where SABECO operates.”
