The Launching event event event at Aeon Mall Tan Phu is not only a product launching ceremony, but also a grand "Table taste" version, affirming the ambition to bring Hao Hao instant noodles to a new height.
In the context of an increasingly competitive market, today's consumers are not only looking for "fast food" but also want a more delicious, quality and sophisticated experience in every detail. Understanding that, Hao Hao Premium was born to please customers who are interested in the quality of meals and are willing to pay more for higher-end experiences.
Hao Hao Premium creates a complete difference with three outstanding points (USPs) that are likened to three perfect "notes" in the symphony of the four horns:
The large soup package with a rich, flavorful sauce helps the noodles absorb evenly and brings a higher experience.
Hao Hao's signature fish sauce pasta
Topping is rich, plump and quality, bringing a feeling of fullness and satisfaction.
With two flavors: Chua Cay Shrimp Mi and Bo Sate Mix Mi, Hao Hao Premium is positioned as an upgraded version, with a price of about 8,000 VND/package. This is a strategy to attract new users, connect closely with Hao Hao's loyal customers, and compete with competitors in the same segment.
When the soldier noodles are raised in size
Inspired by exquisite culinary experiences at high-end restaurants, the Hao Hao Premium launch event was staged as a top-notch flavor journey.
The kitchen space has a Premium - luxurious, sophisticated and emotional - direction where every stage of processing noodles, from cooking, mixing to presentation, is expressed as an artistic culinary ritual.
Guests enjoyed and immersed themselves in the atmosphere of a complete taste buddy party.
One of the highlights of the program was the performance of Da LAB and Bui Truong Linh, bringing youthful, modern energy, contributing to spreading the spirit of "Enhancing the level of flavor".
The most impressive moment was the product launch and performance to enjoy Hao Hao Premium, guests enjoyed the products presented in luxurious cups and gold plates, redefining how Vietnamese people feel and enjoy instant noodles - both familiar and classy.
Business goals: Breakthrough in modern trade channels
Acecook Vietnam expects the launch of Hao Hao Premium to not only help enhance brand image but also create a strong boost in sales at sales channels, while receiving the love and enthusiastic support of consumers.
Thereby, Acecook Vietnam continues to affirm its continuous efforts in enhancing the culinary experience, bringing Vietnamese consumers new, better quality and higher class values.
