On the evening of December 20, the People's Committee of Lien Chieu District coordinated with the Central - Central Highlands E-commerce Association to organize the launching ceremony of the program to promote e-commerce application at traditional markets in Lien Chieu District. The activity aims to promote and introduce typical products of traditional markets in Lien Chieu District through the form of online livestream sales, attracting domestic and foreign customers to visit and shop. Gradually remove difficulties in the face of competitive pressure from new sales trends. Promote the implementation of e-commerce applications, digital transformation in business, support small traders to recover and expand the market.
Mr. Tran Cong Nguyen, Vice Chairman of Lien Chieu District People's Committee said: "E-commerce is gradually becoming an indispensable part of modern life, bringing countless conveniences to consumers. One of the conveniences of e-commerce is that it helps save space and time, consumers can shop anywhere, anytime with a smartphone or computer with internet connection. However, the change in shopping habits on digital platforms also leads to difficulties and challenges for traditional markets. Small traders in traditional markets are in a state of stagnation and difficulty."
At the ceremony, traders at traditional markets in Lien Chieu district, fish sauce production facilities of Nam O fish sauce craft village association, businesses, production facilities of OCOP products and typical products of Lien Chieu district participated in the Mega Livestream session to sell online.

Previously, small traders were trained in knowledge of e-commerce and digital platform business to improve knowledge and skills in e-commerce and business for small traders. Disseminate regulations related to e-commerce business activities and livestream sales. Improve the effectiveness of state management of e-commerce business activities and digital platform business.