The forum Brand growth and communication efficiency: The power of digital elevator communication, organized by MMA Global Vietnam in collaboration with Chicilon Media, highlights the strategic role and strong development of digital elevator communication in the modern media ecosystem.
With the outdoor advertising budget (OOH) in Vietnam increasing by 15% in 2023 compared to the previous year, elevator media has emerged as the fastest growth segment thanks to the ability to convey brand messages in a focused, effective and high- frequency manner in large cities.
Gathering 14 leading speakers, the forum program was built with a clear structure, taking participants through a journey from data - market trends - technology - integrated strategy, through 5 in-depth sharing sessions and 2 seminars.
At the forum, speakers discussed how to optimize brand touch points, expand reach and increase overall effectiveness in integrated communication strategies.
Mr. Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES Worldwide, emphasized: "This is not only a new communication channel, but a strategic tool to increase reach frequency and significantly promote shopping behavior. The forum is a bridge between information and practical action, helping Vietnamese brands update modern communication trends and strategies based on data and technology".
