Larue - a beer brand belonging to Heineken Vietnam has just signed a memorandum of understanding to cooperate with Quang Phu ward to accompany the Tam Thanh Sea Festival 2026 with the theme "Tam Thanh - Blue Sea Calling".
The festival is one of the typical cultural, sports and tourism activities of Quang Phu ward, Da Nang city, part of the "Quang Phu - Summer Colors 2026" series of events. The program aims to promote the image, potential of marine tourism, community culture and local specialties, while contributing to stimulating tourism demand and promoting socio-economic development of the city.
According to representatives of both sides, the continued signing of cooperation shows the companionship between businesses and localities in organizing cultural and tourism activities. Larue said that it will coordinate with the organizing committee to implement experiential activities within the framework of the festival, contributing to creating more highlights for the event and bringing a space for exchange for people as well as tourists.
This year's festival is expected to have more than 11 cultural, sports and entertainment activities. In addition to performances, sea experiences and promotion of local specialties, the event also arranges a culinary culture introduction area, creating more choices for visitors during the summer.
Mr. Nguyen Tran Kim Thuy - Business Director of Quang Phu region, representative of Larue beer brand, said that the business is honored to continue to accompany the Tam Thanh Sea Festival 2026. According to him, participating in the program is an opportunity for businesses to contribute to promoting local cultural values, and at the same time join hands with the city to build more activities to serve people and tourists, thereby contributing to enhancing the attractiveness of Da Nang tourism.
