The 0 onboarding app model helps customers experience traditional banking utilities right on the familiar Zalo interface, while simplifying the registration and use of the service. Mini App is also integrated with AI technology to support users throughout the experience - from consulting, instructing to open an account to making transactions quickly, safely and securely.
Deploying digital financial services right on Zalo - a platform with 78 million regular users will help MSB reach new customer groups more easily, especially business owners and young customers.
Users only need a few simple steps to open an account and make transactions anytime, anywhere without being limited by the requirement of downloading a separate application. This experience is optimally designed according to the usage habits of Zalo users, personalized and time-saving. This is also a strategic step in MSB's goal of leading in digital financial experience in Vietnam.
As of the end of 2024, there are more than 3,465 Zalo Mini App active on Zalo, with more than 31 million monthly regular users.
