On the afternoon of March 27, Tuoi Tre newspaper in collaboration with the Vietnam Packaging Recycling Alliance (PRO VN), the Vietnam Youth Union of Ho Chi Minh City organized a workshop: "Green products and services - Orders from users".
The event aims to raise consumer awareness of the role of promoting green production through shopping and consumption behavior, while providing information for businesses to identify, grasp consumption trends and transform sustainable production in accordance with market requirements.
In his speech, Dr. Duong Van Thinh - University of Economics and Law, Vietnam National University, Ho Chi Minh City cited data from the Ministry of Industry and Trade showing that the demand for green products in Vietnam will grow by an average of 15% per year in the period of 2021 - 2023.
72% of Vietnamese consumers are willing to pay more for green products, showing increasing awareness and concern of the people for environmental protection.
Ms. Wei Nguyen - Digital Marketing & Customer Relationship Management at Annam Gourmet cited Globe scan Healthy and Sustainable Living Highlight's 2024 report data, showing that 45% of consumers feel affected by climate change.
Accordingly, consumers in Vietnam as well as many other countries in the world have had many changes in their psychology and shopping behavior due to climate change, such as limiting food waste, changing the type of food they want to consume, choosing to buy sustainable or environmentally harmful products...
According to the 2024 garbage classification report from Pro Vietnam, 73% of Vietnamese people are concerned about environmental issues, 57% of Vietnamese people often carry reusable bags when shopping...
In particular, 54% of Vietnamese consumers are willing to pay an additional 10% compared to the average price for a product made from recycled/sustainable materials. It can be said that Vietnam is a potential green market in the region, when the majority of consumers support a green lifestyle and are concerned about environmental issues, Ms. Wei Nguyen shared.
In general, through the workshop, experts recognized that green consumption is still a popular trend and will continue to increase in the coming time, opening up opportunities and challenges for businesses.
Therefore, businesses and retailers need to build an ESG (environment, society and corporate governance) strategy to meet the global green consumption trend, towards sustainable development.
