Millionaire-view videos on social media
In the era of strong digital technology development, young people in Dien Bien are contributing to spreading highland culture to the community through social networking platforms, especially TikTok.
Ms. Lo Thi Le (28 years old, Muong Tung commune, Muong Cha district) - is the owner of the TikTok channel "Nong Di - Ban Thai kitchen" with more than 100,000 followers. Telling about life in the highlands, from cooking, baking to traditional festivals. Ms. Le's videos always receive the attention and love of many viewers.
When posting videos introducing the customs and characteristics of the White Thai industry, I received attention and love from the community. Many people expressed their desire to experience these unique cultures once" - Ms. Le said.
The channel owner wants to introduce identity to everyone, confident in the cultural values and customs that the nation has. However, Ms. Le also faced many challenges when some videos caused controversy, such as the custom of splashing water to get clothes at weddings of white Thai people.
Ms. Le affirmed: I want to convey cultural values in the most authentic way, true to their inherent nature, not staged. These are customs and practices that have existed since our ancestors and are still preserved to this day".
arousing cultural love
Similarly, Ms. Lo Thi Hoang Yen (23 years old, Thanh Xuong commune, Dien Bien district) also built the TikTok channel "Nha Yen On Ban" with the desire to share the beauty of Thai culture. I love the language, customs and unique identity of my people. Since I was in college, I have cherished the idea of building a TikTok channel to spread cultural knowledge" - Yen said.
Talking to reporters, Hoang Yen expressed her concern at seeing many young people, even Thais, forgetting the voice of their ethnic group.
In addition to introducing the language, customs and cuisine, the Nha Yen On Ban channel also aims to promote the scenic spots and historical sites of Dien Bien, helping domestic and foreign tourists better understand this land.
Hoang Yen expressed her surprise when the video teaching New Year greetings in Thai received great attention from the community. That was the first video I posted on the channel, but it reached more than 40 thousand views and spread very quickly, and was loved by many people, said Hoang Yen.
Both Ms. Le and Hoang Yen emphasized the importance of conveying culture accurately and respectfully. Before making any content, it is necessary to think carefully and compare it with practical cultural values. deliberate deviation will harm national identity.
"No matter what nation, 54 ethnic groups are still one. And our Thai people also have beautiful cultural features that need to be preserved and promoted - Hoang Yen affirmed.
