KOC

Miss Nguyen Thuc Thuy Tien was prosecuted for the crime of "Fraud against customers" at the police station. Photo: Ministry of Public Security

KOL, KOC Management: An inevitable trend for more transparent social networks

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In an era where technology and social media strongly dominate consumer behavior, the two concepts KOL (Key Op opinion Leader) and KOC (Key Op opinion Consumer) have interesting intersections.