Vietnamese rice
fierce competition, Vietnamese rice aims to position the brand
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In the context of Vietnamese agricultural products having to compete fiercely in the world market, positioning rice brands requires cross-sectoral approach and cross-sectoral coordination.
Vietnamese rice rises to the world's Top 3 and challenges in 2025
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In 2024, the Vietnamese rice industry will set an export record, rising to the world's Top 3. However, in 2025, the industry will face many challenges from global competition and price fluctuations. Quality and brand will be the decisive factors in helping Vietnamese rice maintain sustainable development.
Vietnam has yet to build a national rice brand
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Vietnam - Vietnam has yet to build a national rice brand that is widely recognized. Consumers still do not have a clear idea of what kind of rice is Vietnamese rice.
What made Vietnam's rice exports set a new record?
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In the first 11 months of 2024, Vietnam exported 5.3 billion USD worth of rice, up 22.4% over the same period and far exceeding last year's achievement.
