Yves Saint Laurent

Saint Laurent established Saint Laurent Productions Company with the goal of sponsoring and co-producing to create the brand of films. Photo: Xinhua

Luxury brands and a new game on the silver screen

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High-end fashion brands such as Saint Laurent, Chanel or LVMH are increasingly deeply present in the field of cinema, from sponsorship roles to direct film production.

Korean singer Rose (Blackpink). Photo: video cut

Rose (Blackpink) is on the list of 100 most influential people in 2025

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Rose is the only K-pop artist to be honored by Time in the Top 100 Most influential People of 2025, along with Snoop Dogg, Ed Sheeran, Scarlett Johansson...