On the evening of November 14, in Cartagena de Indias, Colombia, the official award announcement ceremony recognized Tra Que Vegetable Village in Hoi An city, Quang Nam province as the Best Tourist Village in 2024 by the United Nations Tourism Organization (UN Tourism).
After evaluating more than 260 applications from 60 countries, UN Tourism recognized Tra Que Vegetable Village's rich and outstanding natural and cultural resources, along with the village's commitments and actions in compliance with the three main pillars of sustainable tourism development.
The UN Tourism “Best Tourism Village” award was launched to enhance the role of tourism in protecting rural villages, including landscapes, knowledge systems, biodiversity and culture, local activities including agriculture, forestry, livestock, fisheries and cuisine.
Villages selected to receive the award must have outstanding natural and cultural resources, and have innovative actions and commitments to tourism development in line with the United Nations Sustainable Development Goals (SDGs).
This is the result, recognition of efforts in preserving indigenous cultural values; traditional crafts; long-standing lifestyles; creativity and focus on developing sustainable, community-based tourism and services; demonstrating the kindness and hospitality of local people.
Tra Que village has 202 households participating in vegetable growing activities with 326 direct workers on an area of 18 hectares. In April 2022, vegetable growing in Tra Que was recognized by the Ministry of Culture, Sports and Tourism and included in the list of National Intangible Cultural Heritage, belonging to the category of folk knowledge and traditional handicrafts.
