Many automakers are launching incentive programs in August

Thanh Vũ |

In August 2025, a number of car manufacturers in Vietnam simultaneously applied incentive programs to stimulate the market in the late summer period.

Geely Vietnam announced a 50% registration fee support for the Coolray urban SUV model, with a discount of about 38 million VND depending on the locality. The EX5 electric car is equipped with a 2.2 kW handheld charger and a 7 kW home charger, including installation costs. The D Monjaro SUV line continues to maintain a direct decrease of up to 100 million VND. These policies apply to 24 genuine dealers nationwide.

Honda Vietnam deploys the program "Supporting super deals - Entering the new generation of drivers" for customers selling used Honda cars according to U-Select standards and buying new CR-V, Civic, HR-V, BR-V models. The cash support level is from 20-30 million VND depending on the model. The application period is until August 31, 2025, with the condition of completing the purchase and sale procedures according to regulations.

Toyota Vietnam announced sales in July of 6,841 vehicles, and launched many incentives in August on the occasion of reaching the 1 million vehicle sold mark in Vietnam. Vios, Veloz Cross, Avanza Premio, Yaris Cross and Corolla Cross models are supported with registration fees and give away skin insurance or other gifts, with a maximum value of about 75 million VND.

In addition, customers who sell used cars and buy new hybrid cars such as Yaris Cross HEV, Corolla Cross HEV, Innova Cross HEV can choose insurance packages, interest support or free 3-year maintenance parts. Toyota also applies preferential car loan interest rates from 2.99%/year for some car lines.

The above programs show that promotional competition between car manufacturers is increasing, in the context of the car market entering a peak period at the end of the year.

Thanh Vũ
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