According to a survey conducted by One Mount Group on 655 customers with household incomes of VND25 million/month in the second quarter of 2025, up to 87% of customers are interested in real estate, considering this a priority investment channel, far surpassing other investment options.
The rate of customers willing to trade has improved, with 55% actively preparing or considering buying real estate, a slight increase compared to the end of 2024. However, the buying trend is shifting to the medium term, when the proportion of people planning to buy in the next year decreased by 7 percentage points, while the group planning to buy in the next 1-2 years increased. This shows the more cautious psychology of customers before making decisions, with the trend of prioritizing products with sustainable and quality value.
Real estate transactions in Hanoi in the second quarter of 2025 recovered compared to the previous quarter, in which high-rise buildings still accounted for the largest proportion. Accordingly, the whole city recorded about 28,900 transactions, including 20,400 secondary transactions and 8,500 primary transactions, a sharp increase of 56% quarter-on-quarter and approaching the same transaction level in 2024 (about 32,000 apartments).
The high-rise segment is a bright spot with about 17,100 apartments (including primary and secondary), up 107% compared to the previous quarter thanks to reasonable selling prices and stable real housing needs. Although primary transactions decreased due to lower new supply compared to the same period last year, secondary transactions increased by 8% thanks to abundant transfer funds and diverse prices.
In the second quarter of 2025, real estate transactions in all regions will recover. The East and West continue to play a leading role in the market, each region accounting for 32% of the market share.
The West recorded 9,200 transactions, down 37% due to a decrease in the number of primary high-rise transactions, however, this type still dominated with a proportion of 61% thanks to large supply from large projects. The East also reached 9,200 transactions thanks to the 26% increase in high-rise types.
The average selling price of primary apartments in the second quarter of 2025 in Hanoi reached 80 million VND/m2, up 5.6% quarter-on-quarter and 24% year-on-year. The Northern region has the fastest price increase rate, up to 141% over the same period last year, due to the appearance of many luxury projects in the second half of 2024.
Meanwhile, the East of Hanoi and Van Giang (Hung Yen) continue to have the best primary prices in the market (about 69 million VND/m2) thanks to a large amount of new high-end supply starting from 55 million VND/m2. However, the price level in the East is forecast to increase significantly from the next quarter, as some luxury projects priced from 100 million VND/m2 will be launched in Long Bien and Gia Lam.
The consumption of primary apartments in the second quarter of 2025 reached about 7,800 units, an increase of 143% compared to the previous quarter, nearly equal to the total new supply in the period. Although most of the transactions are from the high-end segment, projects with selling prices over 100 million VND/m2 still achieve positive results, accounting for 38% of the market share.
Newly launched luxury projects all recorded an absorption rate of over 70%, showing that purchasing power is still strong despite high prices, especially in projects with prime locations.
One Mount Group predicts that from now until 2026, the new supply will remain at about 30,000 apartments/year, mainly concentrated in the high-end and luxury segments. In addition to new projects, many existing large urban areas will also continue to implement the next phases, after waiting for market signals and completing legal procedures. This contributes to diversifying supply, while helping to stabilize and sustainably develop the high-rise apartment market in Hanoi.
