Apartment prices reduced but still difficult to sell
The secondary apartment market in Hanoi is entering a phase of adjustment as liquidity is slow, many apartments have decreased in price by hundreds of millions of VND but are still difficult to find buyers.
Once expected to "surf" to make quick profits, many apartment investors in Hanoi are now having to accept price reductions to sell quickly or recover cash flow. However, even when prices decrease, transactions are no longer as easy as in the 2024-2025 period.
Investing in a 3-bedroom apartment in the Tay Mo area from the end of 2025, Mr. Quoc Hung (41 years old, Thanh Xuan ward) said that the price has been reduced by several hundred million VND but has not yet found buyers.
According to Mr. Hung, at the time of spending money, the apartment market continuously increased in price, so he expected to be able to sell at a price difference after a few months. The apartment with an area of nearly 100m2 was bought by him for more than 9.5 billion VND. However, after many months of advertising for sale, he had to lower the price to about 8.9 billion VND to find customers.
“Previously, brokers called continuously, but now posting news for many weeks still has very few people asking. Buyers are now also bargaining very deeply,” Mr. Hung said.
Not only high-end apartments, many investors in the mid-range segment also face difficulties in selling off. Ms. Mai Anh (37 years old, Ha Dong ward) said that she has been selling 2-bedroom apartments in the To Huu area since the beginning of this year, but transactions are almost "standing still".
Ms. Mai Anh said that the apartment was bought during the period of strong price increases in 2025 with the expectation of short-term surfing. However, the market is currently stagnant, causing the plan to be reversed. "At times, prices increased monthly, so many people thought that after buying, it would be easy to resell for profit. But now buyers are very cautious, liquidity has decreased significantly," she said.
According to Ms. Mai Anh, although the price has been reduced by about 300 million VND compared to the time of the first sale, the apartment has not yet found suitable customers.
Many projects simultaneously reduce prices
At many apartment projects in Hanoi, transfer pricing is recording a downward adjustment trend after a period of hot increase.
At CT12A Nam Trung Yen (Yen Hoa ward), 2-bedroom apartments that were once traded at about 6.1 billion VND/unit are now reduced to about 5.9 billion VND/unit. 3-bedroom apartments that were once offered for sale at about 11 billion VND/unit are now reduced to about 10.5 billion VND/unit.
Meanwhile, Florence apartment building on Tran Huu Duc street currently has a common price of about 99.2 million VND/m2, down about 2.8% compared to March 2026 but still about 35% higher than the same period last year.
In the western Hanoi area, Masteri West Heights recorded a popular price of about 103.2 million VND/m2, down about 3.3% compared to March 2026. The Vesta Ha Dong currently has an average price of about 65.2 million VND/m2, down about 4.1% compared to the end of 2025.
Xuan Mai Complex on To Huu street recorded a stronger decrease when the popular price was still about 65.9 million VND/m2, about 8.1% lower than the peak in January 2026.
At Mipec Rubik 360 on Xuan Thuy street, the popular price is currently about 127.6 million VND/m2, down about 2.1% compared to the peak in February 2026. Imperia Smart City currently has a popular price of about 90.9 million VND/m2, down about 5.5% compared to the peak at the beginning of this year.
Some other projects such as The Sapphire - Vinhomes Smart City, Eco Green City, Mandarin Garden 2 or The Zen Residence - Gamuda Gardens also recorded a slight adjustment trend compared to the previous peak price period.
Mr. Nguyen Van Dinh - Vice Chairman of the Vietnam Real Estate Association said that the important solution today is to strongly increase the supply of housing suitable for people's affordability, especially social housing and mid-range commercial housing.
According to Mr. Dinh, when the market has more supply to serve real housing needs, pressure on the commercial segment will decrease, thereby helping the price level gradually cool down.
However, to do this, it is necessary to remove legal obstacles that cause many projects to be slow to implement for a long time. The prolongation of land allocation procedures, land price determination, planning approval or construction permits causes the capital costs of businesses to increase sharply and finally be included in the house selling price.
