Major smartphone makers such as Samsung, Motorola and TCL-Alcatel are brands with significant sales declines. Of which, Samsung decreased sharply by 37%, Motorola decreased by 17% and TCL-Alcatel decreased by 69%.
In contrast, Apple has fared quite well with sales falling just 6%. Analysts see this as a positive sign for the highly anticipated iPhone 15 series.
Although sales have fallen across most major brands, their market share among manufacturers has remained unchanged as Apple continues to lead with 55% market share. Samsung ranked second with 23% market share and Motorola third with 9% market share in the second quarter of 2023.
Of all smartphone brands, Google is the only one to increase sales, seeing a significant increase of 48%, despite having a lower starting point.
The decline in the smartphone market is said to be due to recent economic uncertainties, making people more hesitant to upgrade their devices. According to analysts, sales continued to decline in the third quarter of this year.
Despite the overall decline in sales, certain segments of the US smartphone market have seen certain positive signals.
Although smartphone sales fell, the foldable phone market reached important milestones in the quarter, said senior analyst Maurice Klaehne.
Samsung has launched Razr+, its first foldable phone since 2021, and Google is also participating in the foldable phone segment for the first time with the Pixel Fold model.
Meanwhile, Korea's leading electronics company has entered the Galaxy Z Flip and Z Fold models, contributing to the reach of the highest volume of foldable phones in the third quarter of 2023.
